Recently, an ad popped up on Reddit that went viral in no time. The thread shared a newspaper clipping from The Telegraph dated 26 December 2021 with the title, “This is next level advertisement.”
The ad read, “Please come home, everyone is very upset. We have accepted both your demands. ‘Laila’ shall be your bride and the wedding sherwani will be purchased from Sultan – The King of Sherwani. However, we shall go to their New Market branch since car parking facility is available.”
The last lines of the ad mentioned the contact details of the store and a social media. The brand has a history of issuing these amusing ad copies featuring Majnu.
While many applauded the ad for its ingenuity, there were some who criticised it as it uses a ‘Missing Persons’ format. One user wrote, “IMO, this kind of advertising is unethical and sets a bad precedent. A missing person’s advert is a genuine call for help. If we start wrongfully exploiting such ads for whimsical purposes like this, they lose meaning. It might lead to people assuming they are bait and ignoring them.
Another person commented, “Just imagine parents and families being this considerate – “Goli maro log kya kahenge ko.” One user wrote, “Wwowww – Creativity level Mars,” and another called it a “modern world advertisement.”
Do let us know what you think!