Cadbury’s Much-Needed Twist To Iconic ‘Kuch Khaas Hai’ Ad; We Can’t Keep Calm

Recently, an advertisement of confectionery giant Cadbury’s touched hearts of many and went viral over the internet for all the right reason. Accepting the changing times, Ad Giant Ogilvy gave a progressive gender-swap twist to the famous advertisement of 90’s and created a positive message about celebrating victories of women.

Many netizens felt nostalgia after hearing the tune of the ad. While the ad teleported many to the good old days, it also made them celebrate the gender neutrality!

You can watch the new ad here:

Oh wow!! Take a bow, Cadbury Dairy Milk and Ogilvy 🙂 A simple, obvious twist that was long overdue, and staring right at all of us all this while! pic.twitter.com/Urq8NXtg7W

— Karthik 🇮🇳 (@beastoftraal) September 17, 2021

An iconic campaign, a contemporary twist and so many relevant messages!

Well done Cadbury! @DairyMilkIn pic.twitter.com/DHjnCjaXa0

— Parminder Singh (@parrysingh) September 17, 2021

Remake of one of India’s most loved ads.

With this role reversal ad we can see how much women have progressed in the Indian society whilst the emotions of success and victory still remain the same.https://t.co/BqZEjegpgA#chocolates #advertising #adcampaigns #adindia #cadbury pic.twitter.com/jhJC08jusA

— Alisha Horo (@alisha_horo) September 17, 2021

Love this🌈 https://t.co/8kukAes3ON

— Tahira Kashyap Khurrana (@tahira_k) September 17, 2021

Even the famous music composer Shankar Mahadevan got nostalgic and proud about the song he composed almost 20 years back in 1993. Mahadevan shared the ad clip and wrote a message full of nostalgia.

“After 27 years it is back! The roles are reversed! The company has decided to retain the same song that I had recorded than in 1994.” He signed off the post with, “Nostalgiaaaa.” 

 

 

 

 

 

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A post shared by Shankar Mahadevan (@shankar.mahadevan)

Do let us know what you think!