A segment of our society still believes that women are weak. But what they forget is when it comes to her family, a woman leaves no stone unturned in making sure her family has the best shot at life.
One such soul is 77-YO, Urmila Jamnadas Asher, also known as Gujjuben. It is amazing how she turned into a pillar of strength for her family when life hit a rough patch.

Urmila had three children. Her daughter was 2.5 years old when she accidentally fell off the building and died, her older son died of a brain tumor, and the younger one died due to heart failure. But even after suffering so many setbacks, Urmila never gave up. She kept the family together and motivated during the darkest phases.
Even at 77, she is helping her grandson Harsh in setting up a small food business – GujjuBen Na Nasta. She plays a critical role in the venture as the business delivers fresh, home-cooked snacks all over Mumbai.
Recently, Quint published the inspiring story of GujjuBen that touched our hearts. In the video, her grandson Harsh shares how Urmila starts at 7 AM and is in the kitchen till 9 PM, once all orders for the day have been delivered. Her staff includes two helpers in the kitchen and two men who help with the deliveries. Harsh takes care of the technical part of the business and accounts.
Here’s the inspiring video that captures what keeps this 77-year-old grandmother motivated to work 80 hours a week.
In awe of her courage and determination, Harsh shared how after a miserable accident, his 77-year-old grandmother supported him:
“Now she is making a career for me, none of this is for her. She is helping me set up a future. She has never asked me how much money we make from this business or how we spend the money. There are only two things that she cares about- one, whether we make enough to smoothly run the house, and second, that people should enjoy the food she cooks. People liking her food is her trophy.”
It is amazing how every tragedy in this 77-year-old’s life made her stronger and motivated her to do more for her family. At IFORHER, we are in awe of this inspiring woman and hope her story will encourage you to fight your circumstances to create the life of your dreams!