The increasing popularity of South Indian films across the country has left many surprised. South movies’ dubbed versions have been around for quite some time now. However, those dubbed versions were mostly presented in a comic way, taking away the real charm of the movies. That’s why many South Indian films, even though rich in high-value content, struggled to gain appreciation across the country.
But with time, things have changed. As South Indian movies are presented in a much more impactful way, people have started appreciating them much more than they did earlier. That’s why we have witnessed so many South Indian films performing extraordinarily well in the North, despite Bollywood struggling to make numbers at the box office. With super-successful South Indian movies like RRR, Kantara, Pushpa, KGF, and many more, South Indian films have completely shattered the image created by poorly dubbed films of the past.
KGF star Yash once shared why North India mocked South Indian films ten years ago.
While talking at India Today Conclave, he said, “Ten years ago, dubbed films became very popular here (North India). But initially, they all started watching with different opinions. People used to make fun of South films. They were like ‘yeh kya action hai, udd raha hai sab’ (what is this action, everything is flying).”
But with time, the quality of dubbing improved, which led to the massive popularity of South Indian films.
He further added, “That’s how it started, and eventually, they got hooked on to that and started understanding that art form. The problem with that was our films were sold for a bare minimum price, people used to do bad quality dubbing, and it used to be presented in a bad way with funny names.”
Applauding RRR and Baahubali maker SS Rajamouli for bringing about that change, Yash said, “People started becoming familiar with our dubbed films. It was long pending. Credit goes to SS Rajamouli sir. If you have to break a rock, continuous effort is needed. Baahubali gave that push.”
The success of South Indian films in recent years is a testament to the growth of Indian cinema as a whole. The better presentation has definitely enabled audiences across the country to appreciate the rich and diverse content of these films.
With filmmakers like SS Rajamouli leading the way, South Indian cinema has put Indian cinema on a global map. With the Oscar win, the south movie – RRR – has brought so much recognition to Indian cinema. As more and more viewers continue to discover the charm of South Indian cinema, it is clear that the popularity of these films will only continue to rise in the years to come.
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