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‘They Get Rs 50 Crores For One Tobacco Ad’, Prakash Jha’s Words Are Reminder Of Declining Quality Of Bollywood Movies

by IForHer Team
April 3, 2023

Recently, Bollywood movies have left audiences disappointed, leading to discussions on why the industry has lost its charm. Despite being big-budget productions, movies like Laal Singh Chaddha, Samrat Prithviraj, Ram Setu, Selfie, and Shamshera have failed miserably at the box office. Some filmmakers suggest that the actors’ obsession with money is a key reason for the decline of Bollywood movies.

Filmmakers such as Prakash Jha and SS Rajamouli have spoken out about the issue, highlighting how Bollywood actors’ focus on money is a significant factor contributing to the recent decline of the industry.  

Prakash Jha On Legendary Bollywood Actors Focusing On Money Rather than Content

Prakash Jha Struggle Of Casting Good Actors

Prakash Jha, the national award-winning director needs no introduction. His films like Gangaajal, Apaharan, Raajneeti, and Aarakshan have always left the audience impressed. But, some time back, he opened up about his struggle with casting big actors in his project. During an interview, he slammed “legendary” actors of Bollywood for endorsing tobacco brands. He also asked why these lead actors will work in his movies if they are getting Rs 50 crores for one advertisement.

Prakash Jha Movies

Prakash Jha on legendary actors of Bollywood endorsing tobacco brands

In his interview with the Times of India, Prakash Jha said,“There are 5-6 actors. Look at the condition of these actors. Why will they work in my films when they get ₹50 crores for doing one gutka advertisement? The actors are selling gutka. Can you imagine? What are these top, legendary actors doing?”

Prakash Jha is not the only filmmaker, who spoke about actors’ obsession with money. Even SS Rajamouli has spoken about how actors high fees led to Bollywood’s downfall in 2022.

SS Rajamouli Says High Fees Of Actors Led To Bollywood’s Downfall In 2022 

In one of his recent interviews, Rajamouli reflected on what went wrong with Bollywood in 2022. During the Filmmakers’ Adda conversation by Film Companion, SS Rajamouli opened up about how filmmakers get ‘complacent’ once their movies do well at the box office. He said, “What happened was once the corporates started to come into the Hindi films and started paying high fees to actors, directors, companies, the hunger to succeed has come down a little bit.”

What do you think? Tell us in the comments below.

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